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Nr: 99-101
October-December 2012
 | | Judeţul Braşov, proiecte de promovare |  | | The county of Brasov, promotion projects |  | | Förderprogramme des Kreises Kronstadt/Braşov |  | | Brassó megye megismertetéséért | | | Prefectura, activă în viaţa socială | | | Involvement of the Prefect's Institution in the social life | | | Eine aktive Präsenz im sozialen Leben | | | A prefektúra aktív társadalmi szerepe | | | Braşovul este bine pozitionat în cadrul concurenţei investiţionale | | | Brasov is well located within investment competition | | | Kronstadt ist im Standortwettbewerb gut aufgestellt | | | Brassó jól áll a beruházási versenyben | | | Recital cameral "Gaudeamus 25" | | | Chamber recital "Gaudeamus 25" | | | Kammermusikkonzerte "Gaudeamus 25" | | | Gaudeamus 25 kamarahangverseny | | | Multiculturalism la Budila | | | Multiculturalism in Budila | | | Multikulturalismus in Budila | | | Multikulturalizmus Bodolán | | | Ziua României, la Codlea | | | The National Day of Romania in Codlea | | | Der Nationalfeiertag Rumäniens in Zeiden/Codlea | | | Románia napja Feketehalomban | | | Moieciu, în prim-planul turismului românesc | | | Moieciu, in the forefront of the Romanian tourism | | | Moieciu im Vordergrund des rumänischen Tourismus | | | Moécs a romániai idegenforgalom élvonalában | | | Poiana Braşov, sport şi agrement | | | Poiana Brasov, a resort for both sport and recreation | | | Poiana Braşov/Schulerau ? Sport und Unterhaltung | | | Brassó Pojána, sport és kikapcsolódás | | | Predeal, perla turismului montan | | | Predeal, the pearl of mountain tourism | | | Predeal ? die Perle des rumänischen Bergtourismus | | | Predeal, a hegyi turizmus gyöngye | | | Copiii din Sânpetru doreau pace de Crăciun | | | The children from Sanpetru wished for peace on Christmas | | | Die Petersberger Kinder wünschten sich den Frieden als Weihnachtsgeschenk | | | A szentpéteri gyerekek békét kívántak karácsonyra | | | Vama Buzăului între Transilvania şi Ţara Românească | | | Vama Buzaului between Transylvania and Tara Romaneasca | | | Vama Buzăului ? zwischen Transsylvanien und Walachei | | | Bodzavám Erdély és Havaselve közt | | | Muzeul de Etnografie Braşov: 45 de ani de existenţă | | | The Ethnography Museum Brasov: 45 years old | | | 45 Jahre seit der Gründung des Volkskundemuseums Kronstadt/Braşov | | | 45 éves a Brassói Népművészeti Múzeum |
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Brasov is well located within investment competition
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One of the consequences of globalized economy and of interconnected world is the stronger and more and more prominent future competition for adequate locations for investments in view of establishing companies, as well as for the investments and jobs in this context. Brasov has a comparable success in such a competition. The challenge for the future is the extension of the current advantages of the location and the emergence of additional arguments for subsequent developments.
Brasov, attractive for investors
Many companies have settled in Brasov or in the neighbouring area during the last 20 years. This is a proof of the location attractiveness. Positive factors are always emphasized: the central position in Romania, the industrial past, the availability of qualified and experienced work labour, the high quality of the living standard ? and many others. For the investors coming from the German area, an important role is played by the population speaking German, such as the connection with the German Cultural Centre. These cultural connections extend their influences outside the sphere of the German minority, the proof being the Romanian graduates in the schools and faculties with German studies.
"One stop shop" for companies
The organization of the metropolitan region is a main component for the achievement of competitiveness and development of the investments location. The regulation of competences between town, the metropolitan region and the county is important to recruit new investors. Another element could be the organization of a "one stop-shop", where all the formalities for establishing a company could be solved. Also, as important as a contact point within the location is the stringent communication with the outside world, especially abroad. Regular information, but not too frequent, comprehensive, but not too detailed regarding the potential investors and ? very important also ? the multipliers represents a proven tool of local marketing.
Avoiding companies move out
At the same time with attracting new investors, the advisory services for current ones become more and more important ("investment retention") regardless if you are planning additional investors or "just" the continuation of the current commitment. The objective of this subsequent support is to avoid companies move out. The decision to look for an alternative location (in the country ? for most of the cases ? abroad) appears early in many cases. The reasons for relocation are numerous, but through the implication in their removal we can diminish them and thus cancel the decision of moving away.
Uwe Konst (uwe.konst@freihandel.info)
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