The County Council Brasov recently hosted a French delegation intended to reopen the discussion about the brand Dracula. The delegation included the business man of Romanian origin, Paul-Loup Sulitzer, who decided to valorise the brand ?Dracula-Brasov-Transylvania? with or without the help of the county administration.
Sulitzer?s Mark
A few months ago, Sulitzer made a reservation for this mark and intend to register it even if the county will not wish to constitute the partnership with Draco-Carpat SRL, the company he already opened in Brasov. ?The county administration will beneficiate of 20% of Draco-Carpat turnover, with a minimal contribution of 1% of the registered capital, in order to have access to the company?s accounting. As a Romanian native, I?m very fond of this area and I?m decided to promote and exploit Dracula brand?, Sulitzer stated.
The Myth ?
As county counsellor Toma Dobrogeanu emphasized, not a single Romanian took advantage of this myth created by the Irish writer Bram Stoker and amplified by the film made by Francis Ford Coppola, masterpieces known worldwide. ?Let?s use this brand to support the economical and touring development of the area and the small handicrafts activities?.
?and the History
The prince Vlad Tepes, the son of Vlad Dracul, was born in 1431, probably at the royal court of Targoviste. The name Dracula is inspired by a decoration depicting a dragon his father received from the king of Hungary. The nickname Tepes refers to the terrible torture of the impalement, an extremely diffused practice in the occidental Middle Ages, also adopted by prince Vlad.
